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Ryan Reynolds' Aviator Gin Takes Perfect Swipe at now-infamous Peloton Commercial

Ryan Reynolds' Aviator Gin Takes Perfect Swipe at now-infamous Peloton Commercial image

If you haven't seen it or the controversy surrounding it, Peloton the at home fitness company released a commercial in time for the holidays where a husband gives his wife one of their stationary bikes and goes on a fitness journey. The social media hordes weren't having it. The backlash was swift. People found the gift offensive.

First, the original version:

The Gift That Gives Back | Peloton Bike Commercial

The Gift That Doesn't Give Back | Aviation Gin

Aviation Gin quickly capitalized on the controversy, signing Peloton actress Monica Ruiz to to their own commercial.

“Although I’m an actress, I am not quite comfortable being in spotlight and I’m terrible on social media. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement,” Monica Ruiz said in a statement to Deadline. “When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation. I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.” The Peloton ad—which depicts a husband purchasing a Peloton bike for his already fit wife—sparked fierce criticism and allegations of sexism earlier this week.

The Aviation Gin ad has now gone viral as a result of the controversy surrounding the original add and Aviation Gin's quick move to capitalize on it.

Posted by Ben Hyatt

Santa Barbara based Ben Hyatt is founder of SantaBarbarians and gets to write about whatever interests him as a result. Interests include business, technology, film and anything community related.

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